Mahi Time
Mahi Time vs Fresha New Zealand and Australia

The Fresha alternative with no marketplace fee and AI built in

Fresha is a marketplace with a booking system attached. Every new client it sends you costs 20% of their first visit, and its AI Concierge is a NZ$249.95 per location add-on. Mahi Time charges a flat monthly fee, takes no commission on anyone, and ships the AI phone receptionist, webchat and agent API as part of the product.

Who Fresha is right for

Fresha suits businesses that want marketplace discovery badly enough to pay 20% of each new client's first visit for it, and who are comfortable with a growing list of per-location add-ons.

Where Fresha is strong

  • The consumer marketplace does send new clients in big cities.
  • Polished client app and a very low entry price for a solo operator.
  • Integrated card processing and Tap to Pay on phones.
  • Large product surface: retail, memberships, marketing emails.

Where Mahi Time wins

AI first, because it is the gap none of the incumbents have closed. Then price, then the local details.

AI receptionist included in the price you can see

Fresha's AI Concierge with calls costs NZ$249.95 per location per month with 200 minutes, then NZ$1.50 a minute. Mahi Time's AI phone receptionist is NZ$129 (approx A$119) for up to two locations, and it books into the same scheduling engine as your calendar.

How the AI receptionist works

No commission on any client

Fresha charges 20%, minimum NZ$7, on every new client who finds you through its marketplace. Mahi Time has no marketplace and no new-client fee. Clients who find you on Google, Instagram or your own site are yours, free.

Xero, loyalty and reports without add-ons

Fresha lists Xero at NZ$19.95 per location, Client Loyalty at NZ$99.95 per location and Insights at NZ$16.95 per team member. All three are in the Mahi Time plan.

A real API and MCP server

Fresha's Data Connector is NZ$435 per location per month. Mahi Time's REST API, webhooks and MCP server are included, so your website, POS and AI agents can talk to your bookings.

Pricing, side by side

Fresha
Independent NZ$44.95 per month, Team NZ$29.95 per team member per month, plus 20% (minimum NZ$7) of the first visit for every new marketplace client. Card processing 2.49% + NZ$0.30. AI Concierge NZ$74.95 (messaging) or NZ$249.95 (calls and messaging) per location per month. Prices ex GST.
Mahi Time
NZ$109 (approx A$100) for the first 2 team members, NZ$21 (approx A$19) per extra member. No commission, no per-booking fee.
AI phone receptionist NZ$129 (approx A$119), AI webchat NZ$49 (approx A$45). 21-day free trial, no card.

Worked example: Three staff, 30 new marketplace clients at NZ$80 each

  • Fresha Team: 3 x NZ$29.95 = NZ$89.85, plus 20% of 30 x NZ$80 = NZ$480 in new-client fees. About NZ$570 for the month.
  • Add Fresha AI Concierge with calls: NZ$249.95 per location. About NZ$820 for the month.
  • Mahi Time: NZ$130 per month. With the AI phone receptionist: NZ$259. With webchat as well: NZ$308.

Fresha prices from fresha.com/pricing (NZ view, ex GST), checked 31 October 2026. The marketplace fee applies only to new clients Fresha sends you; if it sends none, you pay nothing and received nothing.

Fresha prices checked 31 October 2026 on the vendor's public pricing page. Mahi Time prices exclude GST; AUD figures are an approximate guide, billing is in NZD.

Mahi Time vs Fresha, side by side

Mahi Time compared with Fresha on the ten things that matter most.
Feature Mahi Time Fresha
Pricing Published. NZ$109 (approx A$100) flat Per team member plus add-ons
Commission on bookings None, ever 20% of first visit, min NZ$7, marketplace clients
AI phone receptionist that books Built in, NZ$129 (approx A$119) Add-on, NZ$249.95 per location
AI webchat that books Built in, NZ$49 (approx A$45) Add-on, NZ$74.95 per location
MCP server for AI agents Yes, platform MCP server No
Public REST API Yes, public REST + webhooks Data Connector add-on, NZ$435 per location
Built and supported in NZ and AU Built in NZ, NZ and AU hours London based, global
Xero Included Add-on, NZ$19.95 per location
Payroll and timesheets Included No
EFTPOS and payments Windcave EFTPOS (NZ), Stripe (NZ + AU) Fresha card processing only

The detail

Detailed feature comparison between Mahi Time and Fresha
Feature Mahi Time Fresha
Commission on bookings None 20% (min NZ$7) on new marketplace clients
Consumer marketplace No, your clients stay yours Yes, drives the new-client fee
AI phone receptionist Built in, NZ$129 (approx A$119) AI Concierge, NZ$249.95 per location
AI webchat that books Built in, NZ$49 (approx A$45) AI Concierge messaging, NZ$74.95 per location
MCP server for AI agents Yes No
Public REST API Included Data Connector, NZ$435 per location
Xero Included NZ$19.95 per location
Loyalty Included NZ$99.95 per location
Payroll and timesheets Included No
SMS reminders 100 per month included 20 free, then NZ$0.18 each
Payments Windcave EFTPOS, Stripe, or record your own terminal Fresha processing, 2.49% + NZ$0.30
Data hosting Australia and New Zealand US and EU
Import from this platform CSV importer with Fresha column mapping n/a

See the full table against every platform on the Why Mahi Time page.

Moving from Fresha

Fresha exports clients from the Clients list, services from the Catalogue and appointments from Sales > Appointments, all as CSV. Our importer recognises Fresha's column names and brings clients, services and upcoming bookings across in three uploads.

Importer source to pick: Fresha. Settings > Import data, mapping preview, unmatched staff warning, run. Re-runs update rows instead of duplicating them.

Fresha alternative: questions

Will I lose my Fresha client list when I switch?

No. Fresha lets you export your client list, service menu and appointments as CSV. Upload them at Settings > Import data in Mahi Time and they come across in one pass. The step-by-step guide is at /migrate/fresha.

Does Mahi Time charge a fee per booking like Fresha's marketplace fee?

No. There is no per-booking fee, no new-client fee and no transaction fee from us. You pay the flat monthly subscription. Stripe or Windcave still charge their normal card processing fee, which goes to them, not to us.

How does Mahi Time's AI compare with Fresha's AI Concierge?

Both answer calls and messages. Fresha's is NZ$249.95 per location per month with 200 call minutes included. Mahi Time's phone receptionist is NZ$129 (approx A$119) for up to two locations, webchat is NZ$49 (approx A$45), and both book through the same engine as your calendar, so they respect your closures, buffers and pairing rules.

Will I lose discoverability without the marketplace?

Some Fresha bookings do come from its marketplace. The question is whether 20% of each new client's first visit is a fair price for them. Most salons we talk to do better investing in their Google Business Profile, Instagram and a booking link on their own site, and keep the 20%.

Does Mahi Time work for Australian salons?

Yes. Australian businesses take payments through Stripe, see prices in NZD with an approximate AUD figure, and get support in Australian business hours.

Try it beside Fresha for 21 days

No card. Import your data, forward your phone to the AI receptionist, and see which one your clients prefer.